Is Position #1 Really the Best on SERPs?

hint: let’s discuss the possibilities that number one isn’t the best.

You will hear those that market websites either through Pay-Per-Click (ppc) or organic Search Engine Optimization (SEO) that they obtained number one for a specified keyword on Google’s Search Engine Results Pages (SERP’s) above their competition. Measuring their success because they were able to optimize and meet Google’s criteria perfectly, and beat the algorithm to perfect perfection.

Allow me to ask this bold and thought provoking question, “What did number one actually get you?” Was position 1 the best for your client, their website, or their business overall? Allow me to make a bold statement, having been asked by many of my clients if I could achieve #1 ranking for their specific keyword or phrase. While Position #1 will increase visibility, and that is a good thing for visibilities sake, isn’t the site there to make money?

How are your conversions actually going? Has your website audience actually clicked on your offerings and converted into an online sale or sales? Has your website gotten a Return On Investment (ROI). Have you paid more for advertising for that keyword (which Google isn’t even using any more, but other search engines are, I will cover that in a future blog post). Google’s keyword bid auction AdWord ensures that the more you spend, and the higher you bid, the more likely you are to appear in those higher positions. But it is not guarenteed that you will. And face it, while the mom and pop store struggles to get by, can they really compete with the huge chain selling the same thing? While that local store is selling say broccoli at a reduced rate, wouldn’t the keyword for broccoli be bid up already by the major chain grocery stores? Your bidding, as well at some point helping the mom and pop store compete with a major grocery chain with limitless pockets and wallets, who are paying for the premium positions.
Are you paying too much to compete for those positions? The idea here is to turn a profit, not to turn over your profits.

Just because your ads are not appearing in position #1 doesn’t mean they are not being clicked on, or that potential customers are not coming to your website and considering using your products or services.

Think about it, is Number 1 where your eyes immediately go when pulling up an online search? Mine go between position 3 through position 5. If your ads are in positions 3, 4, or even 5 in a competitive industry, they will be clicked on.

Ultimately it comes down to maintaining a balance and growing profitability. If you bid too much, you lose profitability. The overall goal is that profitability, and not spending it or optimizing your site to reach those high positions, without understanding that your competitor in position 2 – 5 is outperforming you in ranking.

It all comes down to defining the point at which your website will become profitable or not.

If you need help with the profitability factor, and making sure that your ROI is in the positive or at least equal to your advertising expense, let Internet Web Force look at your profitability factor. you can also call us at (317) 804-1761 and one of our professional staff will be glad to assist you.

Bookmark and Share

What is your social media strategy?

Social Media Tree


Planning an Effective Social Media Strategy is not rocket science, but it is more complex than simply tweeting on twitter, or posting on Facebook. Many times it will involve a group effort to be effective.

With that being said, the engagement of social media is something that every business owner needs to pay attention to. Failure to do so may be to your own determinate. Do people ‘discuss you’ online? Do you know what they are saying? Are you able to turn comments into meaningful online conversations? How much time can you or your social engagement team commit to your social media campaign

Here are a few pointers to keep in mind when determining your decision.

  • First, remember the task is to have measurable goals. You must know what you want to achieve more than driving traffic and sales to your website and it’s offerings. Social media is about engagement, brand recognition, loyalty and customer service. The goal of any media campaign is to assure that your brand is listening, responsive and committed to your brand’s customers. Every image, engagement post and tweet need to convey your brand and customer loyalty.
  • Pick diverse team members. Allow perspectives to flourish with the goal of brand loyalty and engagement. With all your content, both written, audible and visual (which means a graphic designer, or someone with a video camera should be involved) should point to the benefits of your brand, what you offer, and how you will meet your audience’s need.
  • The tools you use will establish delivery of your brand’s message. Your tools must be able to gauge if your message is resonating with your social audience or not. Choose what is financially feasible and what will work best for your team, meeting and delivering the information you need.
  • Target your audience. Find those networks that are frequented by your desired target and engage. Optimize, time and plan content for each network, and don’t rehash someone else’s content. The plan here is to engage. Where do they respond the most and why then recreate that engagement and follow through. It is also important to stay current, relevant and timely.
  • Create effective engagement. Be a content creator and not a distributer of other’s content. Personal content will engage customers to connect with your brand. Avoid subject tangents that lead to endless off-topic rabbit holes.
  • Be willing to measure and change course or readapt. Do not start or continue a campaign that does not engage, does not ask for your client’s business, does not ask for a response. I do not feel any subject is taboo, but you must know your audience. If you seek to offend your audience they may just shut you down. It is hard to engage someone with the door slammed in your face.

    • If you need help starting an effective, engaging campaign for your business or new venture, do not hesitate to contact Internet Web Force for your social media marketing needs. You can also call and talk to one of our social media engagement specialists at (317) 804-1761 and we would be glad to assist you.

    Have any other social media point, engage with us by leaving a comment.

    Bookmark and Share

Getting Out Of The Way Of Your Words:


What You Have To Say, They Need to Hear, So Get Out Of The Way

The silence is deafening. Their are those that are trying to hear you through your website, your blog, your social media broadcasts and everything you say. They are listening to you, but are your words getting results?

At our company we have made getting results our business. And the results have come for many of our clients. But your results are never guaranteed, and what is standing between you and those results is one thing in your way. YOU!

With Google constantly trying to improve their search engine results by reducing the effects on optimization and changing their methods, Internet marketing firms have really been hung out to dry by the Google’s ‘too big for their britches’ against search engine optimization, and link building techniques. Here are three things you may need to understand to get the results you need from your website.


Quality of Content

Words count. No matter how or where they are written or typed, spoken or broadcast your words count in one of two ways. They count for you or against you. if they stand in the way of your results, it is a determinant to your success.

I personally had to learn this the hard way. While I am politically aware of what is surrounding me, what is happening to our freedoms in the United States of America, and the changes that are taking effect, something was getting in the way of my words.

That something was (and many times still is because I am learning) ME. The right or wrong of what I was saying was opinion much of the time. Unless facts can back up the words, and you can point to a credible statistic or source to substantiate those words, the words are getting in the way of your results. Your opinion does matter, but if it is perceived as bias, unsubstantiated, rants they can hurt your personal and business reputation.

What Google has done in essence is determine that they do not want to hear opinion, but provide their audience with content that is meaningful, worthy of the ranking, and achieving the purpose of the site. Unless your opinion carries weight, and people are sourcing it, linking to it, generating the traffic and utilizing it as a resource, chances are achieving a high ranking may be slim and not obtainable.


It’s not what you know, or who you know, but more of who knows you.

It seems that more and more, as Google gets more specific in it’s desire to see content marketed rather than the skills and talent of someone who optimizes websites to match their ever-changing algorithm, that the content becomes more social in nature, and more geared towards not what or who you know, but who knows you, and then who you know too. This isn’t expressed through conversations, or meeting at the coffeehouse, but simply who links to your site, for this is what Google sees.

The quality of websites linking to you are of major importance to the listing and ranking of your site. And while Google is loosing ground because of their recent updates and policies, there is one thing you can know. Those of us that make a living at doing this will figure out and determine how to get sites to rank higher.

Stay the course, but modify the headings.

While the search engine giant steps onto a field to face Internet marketers like small children with the five smooth stones in his pocket, bent on breaking it’s unwillingness to cave into giving page one rankings unless we curtail our content to meet their demands of surrender, stay the course, nut curtail the headings.

Optimizing the content is, and always will be important. When optimized content is published the site reads better and is more functional in conveying the message. But you will need to adjust your headings a bit, both to remain relative and potent to your genre, and to achieve high rankings.

The adjustment of content becomes establishing your ability to stay relative. If your on the Internet to promote your business, promote your business by continuing to optimize, build links, and engage with blogs and on social networks. The content of your site may need to be adjusted to remain relative, and change every six to twelve months to remain relative.

Bookmark and Share

Promotional Products Drive Traffic & Sales to Websites

Statistics Don’t Lie: it really is as simple as that!

No matter what you think about promotional products, they make an excellent return on investment purchase. Not only do you get a return you your investment, but who knows what hands your promotional products might be seen or end up. All because you gave something away with your name and branding on it.

At Internet Web Force, our motto is to remove invisibility from your website. While most of what we do is online by Hosting, Designing, Developing and Marketing your goods, products and services. Think about it for a minute. You are looking for new clients, customers and new prospects. What better way then to add your name, logo or brand it a promotional product that is both useful, complementary and will speak volumes to those you desire to appeal to.

The Statistics: Numbers Don’t Lie

The reason promotional items have been kept in the business arena for such a long time is that they not only give visible and viable results, the items have impressive statistics that have been used to back up the method of giving away products to both consumers and employees.

Look at these impressive facts:

A Baylor University study found that salespeople who gave promotional business products to their customers received 22% more referrals than those who did not. Is increasing your business 22% worth a promotional product investment?

According to researchers at Southern Methodist University, customers who received promotional products reordered up to 18% sooner than those who received coupons, and spent 27% more.

Adding a promotional marketing product to a mail promotion increased the response rate by 50%, according to a direct mail study by the Silver Marketing Group.

In comparing customers who received either a letter of thanks or a merchandise specialty gift valued at $40 retail, researchers at Wayne State University found that 6 months later, sales among those who received the gift were 400 percent higher than for those who got only the letter.

The numbers can’t lie. That is why you need a promotional product that your clients and prospects will find useful, and provide you a tool that will bring you a constant reoccurring reminder of your goods, products, services, as well as providing your website address to obtain that which you are in business to do. That is why we can provide you with the type of promotional product you seek. It is just one more way that Internet Web Force reaches from the Internet to remove invisibility from your website.

Check out our Promotional Products and Apparel Catalog in partnership with NCI Promotional Products and call us at (317) 804-1761 today!

Bookmark and Share

Why You Should be Concerned With Social Media Engagement.

So you have a website, you optimized, and you get lots of traffic, but not many people respond to your offers and purchase your products and services. Do you engage your clients and prospects on the social networks?

According to the latest data from Google, Yahoo and Aliza Freud of SheSpeaks and SocialSpeaks this engagement will matter more and more as time passes on.

There is no better way to put this then to let Aliza tell you herself.

Measuring your social media will matter also, as you want to be able to make an analysis if your social media endeavors are making a difference. One of the key social networking gurus I follow from the Social Media Examiner, who turned me on to social graphs is Jeff Korhan. He stated in a recent article states the following: “ If you can integrate millions of social graphs that are rich with personal data, you have a Frankenstein’s monster of a database that is infused with social context, and therefore, human-like qualities.

Similar to Frankenstein, the Open Graph is not really human, but it has the possibility to come awfully close as more social data is stitched together. The power of a database that truly emulates human behavior is undeniable. Whatever happens in the future, one thing we’re sure of is that day in April was a game-changer for social marketers. ”

With social graphs you are able to measure both qualitative and quantitative results regarding your impact on your website and social networking endeavors.

As a social media consultant firm, Internet Web Force can walk you through the process of beginning a social media journey to impact the results and the Return On Investment that you are having with social networking.

If you do not have a website, our team of professional design and development specialists can assist you with that also.


Internet Web Force can assist you in engaging your customers socially on the world wide web, bringing you the interaction that is sought from your clients, customers, and prospects. If you are interested in learning more Contact Us Today or you can call (317) 804-1761 to connect to one of our qualified representatives today.

Bookmark and Share

Is Google Plus A Threat to Facebook?

While Facebook does not have much competition within the social networking arena, a new threat from Google has shown its face on the stage to compete with Facebook’s Dominance. Entering stage left, Google+.

While Facebook users have invested time, energy and effort in making connections with people on Facebook, The one thing that I have always had an issue with, is they are all labeled as “Friends”. With Google+ you are able to define the relationship you have with people you make a connection with.

I personally use both FaceBook and am experimenting with Google+. I haven’t discovered all the ins and outs of Google+ but I like what I see!

I will be updating the blog as I find new things out about Google+’s new social networking frontier.

Google +

Bookmark and Share

Branding Efforts


Branding efforts should cause your company and reputation instantly recognizable and immediately sets you apart from everyone. A brand embodies everything you or your company stands for, and the reputation your customers associate with that brand.  Our brand optimization tip can cause your brand to be recognized at a glance locally, regionally, nationally or globally to reach your target audience.

The process of developing a brand goes beyond a logo,  adapting to everything from the color scheme associated with your logo that speaks to your audience, associating as much as possible the five human senses of hearing, seeing, smelling, tasting, touching.

For example, the color of a certain shade of red may cause your mind to think of a coca-cola because of the branding of Coke. While the word Subway, though meant for a down-town underground train may cause your mind to recognize the branding of a sandwich shop. Everyone knows an apple is a fruit we eat, we also know that the Apple Macintosh is a great computer, of which was used to make this blog post.  We rarely though realize that their brand didn’t start out so well with the company’s first brand being, well, an interesting concept, then going to the brand millions world-wide know and love.

Machintosh’s Brand 1971 – Present

These recognizable brands focus on a consistent, iconic relative association that tells a story and instantly connects your business with that brand.  Through brand strategy, social networking interaction, message development, and public story creation that ties into or associates with your logo, products, goods and/or services as well as you’re marketing material creation. Internet Web Force brand optimization assists your company or organization with powerful tips that brings you recognized at a glance.

At Internet Web Force our clients know from personal experience that they have someone standing behind them, assisting them in promotion, distribution and optimization of their brand, fine tuning their message to bring great Return on Investment and  peace of mind that they can run their business or association and know that the brand they have built is recognizable, available and ready to provide a return, leaving the business work in your hands, while the brand works for you.

If you need help establishing, building or optimizing your brand, contact our branding team at Internet Web Force today. We have worked with several local, regional and national brands and can optimize the exposure of your brand.
http://www.internetwebforce.com/logo-design-branding.php

Bookmark and Share

Social Media Marketing Strategy

Marketing through social media channels involves an important strategy when considering your online marketing execution. Many times those attempting a social networking campaign have found updating their blog, feeding their Twitter account and Facebook is more than a nuisance then a help to their ventures, and quickly abandon there channel with a lack of engagement.

Advice on social media marketing is available, and much has been said about the matter.  However much of the over reach of social networks provide advice that complicates social networking.  Here are some guidelines to begin you social network campaigns.

Don’t Just Begin a Campaign

Social Networking is more involved that just posting tweets on you Twitter account and getting likes on your Facebook page(s).

Have A Goal to accomplish

Outside of engaging with old and new friends, you want your social networks to accomplish a goal.  Each tweet or post must be accompanied with measurable data for you, and objective of accomplishment for them.

Whether it be driving traffic to a landing page, signing up for your email subscriptions to your newsletter, or achieving the five dollar widget with the free e-book offering, your social message must present an action to accomplish, offer a goal to fulfill, and be measurable to test if your message or offerings are received or rejected.

You Don’t Have to Babysit Your Social Media

While without data to read, a social media channel without anything on it is a dead social media channel.  In the same vain, simply posting the company’s campaign with minute-by-minute dribble will leave your audience as wet as a drooling dog, and if you have a dog that drools, you know how annoying that is.

With useless offerings, you get useless participation.  No now reciprocates if you are not meeting a need.  Too many updates will drown out your viable, actionable posts and possibly cause your audience to drown in the uselessness of your dribble.  In other words keep your social media posts engaging, focused and  always full of actionable, click worthy content.  If it doesn’t make you our your company noteworthy, it may have been better not said.

In a nutshell, make relevant content, not just filler updates.

It’s not how many you know, but WHO you know, and what they do.

Successful social media channels are measured by people that show appreciation for your content.  While having 100,000 followers or ‘friends’ on your social media channel looks good, but are they waiting for your press releases, sales or offerings, or are you stacking up followers just to count their numbers?

The goal here is to have your audience follow your calls-to-action that click on what your offering.  You do not need a wild pack of hungry dogs snapping at the bloody meat in your hands, you need satisfied followers that are alert, aware and motivated to follow cues so you can move them forward.

Your post must pose a task to your audience, participating as a new, former or prospective customer let them recommend and post on your behalf the feedback on your products.

If all your audience does is give you the ‘thumbs-up’ on Facebook, how is that meaningful to your product, service, offering or brand.  However if they accomplish something that does benefit you, say gaining a subscription to your email newsletter, or comments on your product, then you gain opportunity to either make the sale, or fix a problem.  Regardless it accomplishes a task.

In a nutshell: Gain individual assets to your campaigns, as well as simple admirers.

It doesn’t have to  involve anything new, it involves social saturation.

The goal is to gain attention of your social media through self promotion.  Using targeted ads relevant to interests, topical events and holidays and social relevant and TIMELY content to cause them to fulfill a given task, no matter how large or small it is.  Your goal is to saturated your audience with your presence without overwhelming them with wasteful overexposure.

You don’t need to offer fluff, overwhelming your audience with how good you or your product is is mindless fluff. An honest social media campaign does not consist of relentless promotion, but offers solutions to your audiences needs, even if they do not know they need it.

Campaigns should be geared towards winning those who can be an asset to you, your business or your product.  Engage your audience through contests, polls and utilize followups through email marketing to keep them in the loop.  Your campaign should segue into people not only fulfilling your offering, but giving others a reason to advertise for you.

Don’t simply focus on the dollars. Your audience wants to be recognized as more than a dollar sign. Your campaign is not just about dollar signs, but also an investment. returning multiple values, not just sales. It should bring in leads, new sub-audiences, more accurate demographics and more people assets.

In a nutshell you don’t have to offer anything new, use a campaign that utilizes a bigger picture.

as we enter into a new realm of online marketing, your social campaigns should cause your audience to act and think a bit differently as they apply to existing advertising mediums.

Social media advertising will result in people who act, think and react differently because their priorities change and they change often.  Making your appeals to them as participants rather than customers will allow you to develop interaction with your audience on a personal level, and then accomplish why we have this social media to begin with.

Utilizing this in business social media campaign will demonstrate the most cost-effective, properly executed social media strategy, and cause your audience to carry much of the weight of your social media campaigns for you.

Did this article help you? please let me know if you have any other advice regarding social media.

Bookmark and Share