Google’s Penguin algorithm update is soon to arrive on Search Engine Result Pages within weeks putting many webmasters and search engine optimizing professionals into “a watch the rankings, pull out your hair panic again”.
You as a webmaster or someone who cherishes your high, organic rankings can either choose to bow to what Google’s demands of what your site is suppose to be, go to a competitor such as Bing or Yahoo, or like many others focus on content after the update (you can also take a non-biased comparison of Google and Bing at www.bingiton.com .
April 24, 2012 had shaken search results and many Search Engine Marketing Companies effecting unscrupulous web masters using black-hat techniques, as well as many legitimate websites. But rest assure Google promises one thing, the upcoming Google update promises that it is going to hit even harder.
To not get hit by the might flipper of Google’s pet Penguin and it’s devastating swing, you must take actions now. Internet Web Force’s Penguin repellant guide might help you not have a bite taken out of your rankings.
Analyze and clean-up your link profile.
First and foremost, Penguin update combats spammy and low-quality back links.
The new Penguin version is expected to use even more sophisticated techniques to spot spammy links in your back link profile. Even if your backlinks seem quite OK for Google right now, you’d better run another thorough audit before Penguin 2.0 arrives.
First thing is to analyze your site’s back links.
Identifying potentially links that could be considered ‘spammy’ or gratuitous links and removing them before the update.
A guideline of the back links you have to assist your decision of quality are as follows:
Be careful you back links do not come from sites built exclusively for the purpose of ‘SEO’.
If your website is over optimized, or that link offers services exclusively for seo, you need to remove that link.
Use overly-optimized anchor text.
Do not over optimize long strings of text, or have the anchor text be over-optimized. Also do not use the words click, here and more http://www.buzzfeed.com/awesomer/every-word-banned-by-google.
Come from adult or other “bad neighborhood” websites.
Adult content sites are looked at as negative from Google. Also be careful concerning free ‘link farms’ and other sites offering high rankings simply for just linking or linking because they have high page rank. This could bring down your ranking as well as theirs.
Come from sites that are irrelevant to your own.
Stay on topic, within your genre. Make sure that your links are especially offering or seeking quality content within the specific content target of your site. This will both increase or make your linking campaigns more valuable.
Please let me know your thoughts and if you find this information useful. If you need assistance with the pre-preparation of Google’s algorithm you can contact us or call us at (719) 602-0439.