Get ready, Penguin 2.0 is coming! Is your website ready?

Google’s Penguin algorithm update is soon to arrive on Search Engine Result Pages within weeks putting many webmasters and search engine optimizing professionals into “a watch the rankings, pull out your hair panic again”.

You as a webmaster or someone who cherishes your high, organic rankings can either choose to bow to what Google’s demands of what your site is suppose to be, go to a competitor such as Bing or Yahoo, or like many others focus on content after the update (you can also take a non-biased comparison of Google and Bing at www.bingiton.com .

April 24, 2012 had shaken search results and many Search Engine Marketing Companies effecting unscrupulous web masters using black-hat techniques, as well as many legitimate websites. But rest assure Google promises one thing, the upcoming Google update promises that it is going to hit even harder.

To not get hit by the might flipper of Google’s pet Penguin and it’s devastating swing, you must take actions now. Internet Web Force’s Penguin repellant guide might help you not have a bite taken out of your rankings.

Analyze and clean-up your link profile.

First and foremost, Penguin update combats spammy and low-quality back links.

The new Penguin version is expected to use even more sophisticated techniques to spot spammy links in your back link profile. Even if your backlinks seem quite OK for Google right now, you’d better run another thorough audit before Penguin 2.0 arrives.

First thing is to analyze your site’s back links.

Identifying potentially links that could be considered ‘spammy’ or gratuitous links and removing them before the update.

A guideline of the back links you have to assist your decision of quality are as follows:

Be careful you back links do not come from sites built exclusively for the purpose of ‘SEO’.

If your website is over optimized, or that link offers services exclusively for seo, you need to remove that link.

Use overly-optimized anchor text.

Do not over optimize long strings of text, or have the anchor text be over-optimized. Also do not use the words click, here and more http://www.buzzfeed.com/awesomer/every-word-banned-by-google.

Come from adult or other “bad neighborhood” websites.

Adult content sites are looked at as negative from Google. Also be careful concerning free ‘link farms’ and other sites offering high rankings simply for just linking or linking because they have high page rank. This could bring down your ranking as well as theirs.

Come from sites that are irrelevant to your own.

Stay on topic, within your genre. Make sure that your links are especially offering or seeking quality content within the specific content target of your site. This will both increase or make your linking campaigns more valuable.

Please let me know your thoughts and if you find this information useful. If you need assistance with the pre-preparation of Google’s algorithm you can contact us or call us at (719) 602-0439.

Is Position #1 Really the Best on SERPs?

hint: let’s discuss the possibilities that number one isn’t the best.

You will hear those that market websites either through Pay-Per-Click (ppc) or organic Search Engine Optimization (SEO) that they obtained number one for a specified keyword on Google’s Search Engine Results Pages (SERP’s) above their competition. Measuring their success because they were able to optimize and meet Google’s criteria perfectly, and beat the algorithm to perfect perfection.

Allow me to ask this bold and thought provoking question, “What did number one actually get you?” Was position 1 the best for your client, their website, or their business overall? Allow me to make a bold statement, having been asked by many of my clients if I could achieve #1 ranking for their specific keyword or phrase. While Position #1 will increase visibility, and that is a good thing for visibilities sake, isn’t the site there to make money?

How are your conversions actually going? Has your website audience actually clicked on your offerings and converted into an online sale or sales? Has your website gotten a Return On Investment (ROI). Have you paid more for advertising for that keyword (which Google isn’t even using any more, but other search engines are, I will cover that in a future blog post). Google’s keyword bid auction AdWord ensures that the more you spend, and the higher you bid, the more likely you are to appear in those higher positions. But it is not guarenteed that you will. And face it, while the mom and pop store struggles to get by, can they really compete with the huge chain selling the same thing? While that local store is selling say broccoli at a reduced rate, wouldn’t the keyword for broccoli be bid up already by the major chain grocery stores? Your bidding, as well at some point helping the mom and pop store compete with a major grocery chain with limitless pockets and wallets, who are paying for the premium positions.
Are you paying too much to compete for those positions? The idea here is to turn a profit, not to turn over your profits.

Just because your ads are not appearing in position #1 doesn’t mean they are not being clicked on, or that potential customers are not coming to your website and considering using your products or services.

Think about it, is Number 1 where your eyes immediately go when pulling up an online search? Mine go between position 3 through position 5. If your ads are in positions 3, 4, or even 5 in a competitive industry, they will be clicked on.

Ultimately it comes down to maintaining a balance and growing profitability. If you bid too much, you lose profitability. The overall goal is that profitability, and not spending it or optimizing your site to reach those high positions, without understanding that your competitor in position 2 – 5 is outperforming you in ranking.

It all comes down to defining the point at which your website will become profitable or not.

If you need help with the profitability factor, and making sure that your ROI is in the positive or at least equal to your advertising expense, let Internet Web Force look at your profitability factor. you can also call us at (317) 804-1761 and one of our professional staff will be glad to assist you.

Getting Out Of The Way Of Your Words:

What You Have To Say, They Need to Hear, So Get Out Of The Way

The silence is deafening. Their are those that are trying to hear you through your website, your blog, your social media broadcasts and everything you say. They are listening to you, but are your words getting results?

At our company we have made getting results our business. And the results have come for many of our clients. But your results are never guaranteed, and what is standing between you and those results is one thing in your way. YOU!

With Google constantly trying to improve their search engine results by reducing the effects on optimization and changing their methods, Internet marketing firms have really been hung out to dry by the Google’s ‘too big for their britches’ against search engine optimization, and link building techniques. Here are three things you may need to understand to get the results you need from your website.

Quality of Content

Words count. No matter how or where they are written or typed, spoken or broadcast your words count in one of two ways. They count for you or against you. if they stand in the way of your results, it is a determinant to your success.

I personally had to learn this the hard way. While I am politically aware of what is surrounding me, what is happening to our freedoms in the United States of America, and the changes that are taking effect, something was getting in the way of my words.

That something was (and many times still is because I am learning) ME. The right or wrong of what I was saying was opinion much of the time. Unless facts can back up the words, and you can point to a credible statistic or source to substantiate those words, the words are getting in the way of your results. Your opinion does matter, but if it is perceived as bias, unsubstantiated, rants they can hurt your personal and business reputation.

What Google has done in essence is determine that they do not want to hear opinion, but provide their audience with content that is meaningful, worthy of the ranking, and achieving the purpose of the site. Unless your opinion carries weight, and people are sourcing it, linking to it, generating the traffic and utilizing it as a resource, chances are achieving a high ranking may be slim and not obtainable.

It’s not what you know, or who you know, but more of who knows you.

It seems that more and more, as Google gets more specific in it’s desire to see content marketed rather than the skills and talent of someone who optimizes websites to match their ever-changing algorithm, that the content becomes more social in nature, and more geared towards not what or who you know, but who knows you, and then who you know too. This isn’t expressed through conversations, or meeting at the coffeehouse, but simply who links to your site, for this is what Google sees.

The quality of websites linking to you are of major importance to the listing and ranking of your site. And while Google is loosing ground because of their recent updates and policies, there is one thing you can know. Those of us that make a living at doing this will figure out and determine how to get sites to rank higher.

Stay the course, but modify the headings.

While the search engine giant steps onto a field to face Internet marketers like small children with the five smooth stones in his pocket, bent on breaking it’s unwillingness to cave into giving page one rankings unless we curtail our content to meet their demands of surrender, stay the course, nut curtail the headings.

Optimizing the content is, and always will be important. When optimized content is published the site reads better and is more functional in conveying the message. But you will need to adjust your headings a bit, both to remain relative and potent to your genre, and to achieve high rankings.

The adjustment of content becomes establishing your ability to stay relative. If your on the Internet to promote your business, promote your business by continuing to optimize, build links, and engage with blogs and on social networks. The content of your site may need to be adjusted to remain relative, and change every six to twelve months to remain relative.

Promotional Products Drive Traffic & Sales to Websites

Statistics Don’t Lie: it really is as simple as that!

No matter what you think about promotional products, they make an excellent return on investment purchase. Not only do you get a return you your investment, but who knows what hands your promotional products might be seen or end up. All because you gave something away with your name and branding on it.

At Internet Web Force, our motto is to remove invisibility from your website. While most of what we do is online by Hosting, Designing, Developing and Marketing your goods, products and services. Think about it for a minute. You are looking for new clients, customers and new prospects. What better way then to add your name, logo or brand it a promotional product that is both useful, complementary and will speak volumes to those you desire to appeal to.

The Statistics: Numbers Don’t Lie

The reason promotional items have been kept in the business arena for such a long time is that they not only give visible and viable results, the items have impressive statistics that have been used to back up the method of giving away products to both consumers and employees.

Look at these impressive facts:

A Baylor University study found that salespeople who gave promotional business products to their customers received 22% more referrals than those who did not. Is increasing your business 22% worth a promotional product investment?

According to researchers at Southern Methodist University, customers who received promotional products reordered up to 18% sooner than those who received coupons, and spent 27% more.

Adding a promotional marketing product to a mail promotion increased the response rate by 50%, according to a direct mail study by the Silver Marketing Group.

In comparing customers who received either a letter of thanks or a merchandise specialty gift valued at $40 retail, researchers at Wayne State University found that 6 months later, sales among those who received the gift were 400 percent higher than for those who got only the letter.

The numbers can’t lie. That is why you need a promotional product that your clients and prospects will find useful, and provide you a tool that will bring you a constant reoccurring reminder of your goods, products, services, as well as providing your website address to obtain that which you are in business to do. That is why we can provide you with the type of promotional product you seek. It is just one more way that Internet Web Force reaches from the Internet to remove invisibility from your website.

Check out our Promotional Products and Apparel Catalog in partnership with NCI Promotional Products and call us at (317) 804-1761 today!

Have You Considered YOURSELF as the Brand?

We all take brands many times seriously without even thinking about it. And it is not just the brand of your company or product. You customers don’t buy your product or your company, they buy YOU.

That is why it is so important that you brand yourself, your product and your company or organization with, thats right, YOU

To understand what I am saying, we must first distinguish what a brand it or is not. A brand is not a logo, or an image. What branding defined is the image that is left in your mind that after you have experienced or built a reputation of a good, person, product or service. The ‘swash’ on the Coca-Cola cans and the expectation of taste, flavor and the feeling you get after experiencing the product is Coca-Cola’s brand.

Winning brands constantly develop and sell products and services that beat competition. Customer measures, value relationships versus competition and long-term investments can be sacrificed to quarterly numbers, a global sales target or a power struggle inside the company. Marketplace success is taken for granted while the new measures assume prime importance. When all systems are “go,” profits and stock price look the same as customer satisfaction and future sales even though they are not.

So what is your brand? Not just your company brand, but YOUR brand. Have you developed a personal brand? Do people know by your name what to expect, the integrity they will get in dealing with you, and know they will get dealt with honestly and professionally. Your reputation good and bad will always proceed you.

Second, combine that reputation with a little advertising. Register a domain name using your name your domain name (I am registered and developed the websites www.bryanrohrer.com as well as www.bryankeithrohrer.com that is a redesign of the first site. As a professional website designer, I see people develop a website and start developing a brand, only to have someone come along and misspell or change the domain extension (e.g. .com .net .org) to capitalize on traffic of people that did not have the correct website address. The most famous case of this actually involved the website White House.com as told by Cnet in 1997.

A great example of a personal brand site is that of Actor and Author Mr. Jonathan Thompson. Jonathan befriended the owner of Internet Web Force in 2003 and we have worked together building his brand ever since.

With this being said, protect your brand. Don’t let some unscrupulous person register your name online. If you need help doing this you can contact us and we can assist you in putting up your personally branded website, and then discuss with you tips and tricks on how to monitor that (or any) brand. You can also call us at (317) 804-1761 to discuss with us your personal branding potential.

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