Category Archives: Website Design

This Category on the Code Corner will discuss website design. It will deal with such topics as HTML, XHTML, XML, PHP, CSS, CSS3, and the look and ‘feel’ of websites.

Get ready, Penguin 2.0 is coming! Is your website ready?


Google’s Penguin algorithm update is soon to arrive on Search Engine Result Pages within weeks putting many webmasters and search engine optimizing professionals into “a watch the rankings, pull out your hair panic again”.

You as a webmaster or someone who cherishes your high, organic rankings can either choose to bow to what Google’s demands of what your site is suppose to be, go to a competitor such as Bing or Yahoo, or like many others focus on content after the update (you can also take a non-biased comparison of Google and Bing at www.bingiton.com .

April 24, 2012 had shaken search results and many Search Engine Marketing Companies effecting unscrupulous web masters using black-hat techniques, as well as many legitimate websites. But rest assure Google promises one thing, the upcoming Google update promises that it is going to hit even harder.

To not get hit by the might flipper of Google’s pet Penguin and it’s devastating swing, you must take actions now. Internet Web Force’s Penguin repellant guide might help you not have a bite taken out of your rankings.

Analyze and clean-up your link profile.

First and foremost, Penguin update combats spammy and low-quality back links.

The new Penguin version is expected to use even more sophisticated techniques to spot spammy links in your back link profile. Even if your backlinks seem quite OK for Google right now, you’d better run another thorough audit before Penguin 2.0 arrives.

First thing is to analyze your site’s back links.

Identifying potentially links that could be considered ‘spammy’ or gratuitous links and removing them before the update.

A guideline of the back links you have to assist your decision of quality are as follows:

Be careful you back links do not come from sites built exclusively for the purpose of ‘SEO’.

If your website is over optimized, or that link offers services exclusively for seo, you need to remove that link.

Use overly-optimized anchor text.

Do not over optimize long strings of text, or have the anchor text be over-optimized. Also do not use the words click, here and more http://www.buzzfeed.com/awesomer/every-word-banned-by-google.

Come from adult or other “bad neighborhood” websites.

Adult content sites are looked at as negative from Google. Also be careful concerning free ‘link farms’ and other sites offering high rankings simply for just linking or linking because they have high page rank. This could bring down your ranking as well as theirs.

Come from sites that are irrelevant to your own.

Stay on topic, within your genre. Make sure that your links are especially offering or seeking quality content within the specific content target of your site. This will both increase or make your linking campaigns more valuable.


Please let me know your thoughts and if you find this information useful. If you need assistance with the pre-preparation of Google’s algorithm you can contact us or call us at (719) 602-0439.

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Getting Out Of The Way Of Your Words:


What You Have To Say, They Need to Hear, So Get Out Of The Way

The silence is deafening. Their are those that are trying to hear you through your website, your blog, your social media broadcasts and everything you say. They are listening to you, but are your words getting results?

At our company we have made getting results our business. And the results have come for many of our clients. But your results are never guaranteed, and what is standing between you and those results is one thing in your way. YOU!

With Google constantly trying to improve their search engine results by reducing the effects on optimization and changing their methods, Internet marketing firms have really been hung out to dry by the Google’s ‘too big for their britches’ against search engine optimization, and link building techniques. Here are three things you may need to understand to get the results you need from your website.


Quality of Content

Words count. No matter how or where they are written or typed, spoken or broadcast your words count in one of two ways. They count for you or against you. if they stand in the way of your results, it is a determinant to your success.

I personally had to learn this the hard way. While I am politically aware of what is surrounding me, what is happening to our freedoms in the United States of America, and the changes that are taking effect, something was getting in the way of my words.

That something was (and many times still is because I am learning) ME. The right or wrong of what I was saying was opinion much of the time. Unless facts can back up the words, and you can point to a credible statistic or source to substantiate those words, the words are getting in the way of your results. Your opinion does matter, but if it is perceived as bias, unsubstantiated, rants they can hurt your personal and business reputation.

What Google has done in essence is determine that they do not want to hear opinion, but provide their audience with content that is meaningful, worthy of the ranking, and achieving the purpose of the site. Unless your opinion carries weight, and people are sourcing it, linking to it, generating the traffic and utilizing it as a resource, chances are achieving a high ranking may be slim and not obtainable.


It’s not what you know, or who you know, but more of who knows you.

It seems that more and more, as Google gets more specific in it’s desire to see content marketed rather than the skills and talent of someone who optimizes websites to match their ever-changing algorithm, that the content becomes more social in nature, and more geared towards not what or who you know, but who knows you, and then who you know too. This isn’t expressed through conversations, or meeting at the coffeehouse, but simply who links to your site, for this is what Google sees.

The quality of websites linking to you are of major importance to the listing and ranking of your site. And while Google is loosing ground because of their recent updates and policies, there is one thing you can know. Those of us that make a living at doing this will figure out and determine how to get sites to rank higher.

Stay the course, but modify the headings.

While the search engine giant steps onto a field to face Internet marketers like small children with the five smooth stones in his pocket, bent on breaking it’s unwillingness to cave into giving page one rankings unless we curtail our content to meet their demands of surrender, stay the course, nut curtail the headings.

Optimizing the content is, and always will be important. When optimized content is published the site reads better and is more functional in conveying the message. But you will need to adjust your headings a bit, both to remain relative and potent to your genre, and to achieve high rankings.

The adjustment of content becomes establishing your ability to stay relative. If your on the Internet to promote your business, promote your business by continuing to optimize, build links, and engage with blogs and on social networks. The content of your site may need to be adjusted to remain relative, and change every six to twelve months to remain relative.

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Why You Should be Concerned With Social Media Engagement.

So you have a website, you optimized, and you get lots of traffic, but not many people respond to your offers and purchase your products and services. Do you engage your clients and prospects on the social networks?

According to the latest data from Google, Yahoo and Aliza Freud of SheSpeaks and SocialSpeaks this engagement will matter more and more as time passes on.

There is no better way to put this then to let Aliza tell you herself.

Measuring your social media will matter also, as you want to be able to make an analysis if your social media endeavors are making a difference. One of the key social networking gurus I follow from the Social Media Examiner, who turned me on to social graphs is Jeff Korhan. He stated in a recent article states the following: “ If you can integrate millions of social graphs that are rich with personal data, you have a Frankenstein’s monster of a database that is infused with social context, and therefore, human-like qualities.

Similar to Frankenstein, the Open Graph is not really human, but it has the possibility to come awfully close as more social data is stitched together. The power of a database that truly emulates human behavior is undeniable. Whatever happens in the future, one thing we’re sure of is that day in April was a game-changer for social marketers. ”

With social graphs you are able to measure both qualitative and quantitative results regarding your impact on your website and social networking endeavors.

As a social media consultant firm, Internet Web Force can walk you through the process of beginning a social media journey to impact the results and the Return On Investment that you are having with social networking.

If you do not have a website, our team of professional design and development specialists can assist you with that also.


Internet Web Force can assist you in engaging your customers socially on the world wide web, bringing you the interaction that is sought from your clients, customers, and prospects. If you are interested in learning more Contact Us Today or you can call (317) 804-1761 to connect to one of our qualified representatives today.

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