We all take brands many times seriously without even thinking about it. And it is not just the brand of your company or product. You customers don’t buy your product or your company, they buy YOU.
That is why it is so important that you brand yourself, your product and your company or organization with, thats right, YOU
To understand what I am saying, we must first distinguish what a brand it or is not. A brand is not a logo, or an image. What branding defined is the image that is left in your mind that after you have experienced or built a reputation of a good, person, product or service. The ‘swash’ on the Coca-Cola cans and the expectation of taste, flavor and the feeling you get after experiencing the product is Coca-Cola’s brand.
Winning brands constantly develop and sell products and services that beat competition. Customer measures, value relationships versus competition and long-term investments can be sacrificed to quarterly numbers, a global sales target or a power struggle inside the company. Marketplace success is taken for granted while the new measures assume prime importance. When all systems are “go,” profits and stock price look the same as customer satisfaction and future sales even though they are not.
So what is your brand? Not just your company brand, but YOUR brand. Have you developed a personal brand? Do people know by your name what to expect, the integrity they will get in dealing with you, and know they will get dealt with honestly and professionally. Your reputation good and bad will always proceed you.
Second, combine that reputation with a little advertising. Register a domain name using your name your domain name (I am registered and developed the websites www.bryanrohrer.com as well as www.bryankeithrohrer.com that is a redesign of the first site. As a professional website designer, I see people develop a website and start developing a brand, only to have someone come along and misspell or change the domain extension (e.g. .com .net .org) to capitalize on traffic of people that did not have the correct website address. The most famous case of this actually involved the website White House.com as told by Cnet in 1997.
A great example of a personal brand site is that of Actor and Author Mr. Jonathan Thompson. Jonathan befriended the owner of Internet Web Force in 2003 and we have worked together building his brand ever since.
With this being said, protect your brand. Don’t let some unscrupulous person register your name online. If you need help doing this you can contact us and we can assist you in putting up your personally branded website, and then discuss with you tips and tricks on how to monitor that (or any) brand. You can also call us at (317) 804-1761 to discuss with us your personal branding potential.