Branding Archives |

We all take brands many times seriously without even thinking about it. And it is not just the brand of your company or product. You customers don’t buy your product or your company, they buy YOU.

That is why it is so important that you brand yourself, your product and your company or organization with, thats right, YOU

To understand what I am saying, we must first distinguish what a brand it or is not. A brand is not a logo, or an image. What branding defined is the image that is left in your mind that after you have experienced or built a reputation of a good, person, product or service. The ‘swash’ on the Coca-Cola cans and the expectation of taste, flavor and the feeling you get after experiencing the product is Coca-Cola’s brand.

Winning brands constantly develop and sell products and services that beat competition. Customer measures, value relationships versus competition and long-term investments can be sacrificed to quarterly numbers, a global sales target or a power struggle inside the company. Marketplace success is taken for granted while the new measures assume prime importance. When all systems are “go,” profits and stock price look the same as customer satisfaction and future sales even though they are not.

So what is your brand? Not just your company brand, but YOUR brand. Have you developed a personal brand? Do people know by your name what to expect, the integrity they will get in dealing with you, and know they will get dealt with honestly and professionally. Your reputation good and bad will always proceed you.

Second, combine that reputation with a little advertising. Register a domain name using your name your domain name (I am registered and developed the websites www.bryanrohrer.com as well as www.bryankeithrohrer.com that is a redesign of the first site. As a professional website designer, I see people develop a website and start developing a brand, only to have someone come along and misspell or change the domain extension (e.g. .com .net .org) to capitalize on traffic of people that did not have the correct website address. The most famous case of this actually involved the website White House.com as told by Cnet in 1997.

A great example of a personal brand site is that of Actor and Author Mr. Jonathan Thompson. Jonathan befriended the owner of Internet Web Force in 2003 and we have worked together building his brand ever since.

With this being said, protect your brand. Don’t let some unscrupulous person register your name online. If you need help doing this you can contact us and we can assist you in putting up your personally branded website, and then discuss with you tips and tricks on how to monitor that (or any) brand. You can also call us at (317) 804-1761 to discuss with us your personal branding potential.

Branding efforts should cause your company and reputation instantly recognizable and immediately sets you apart from everyone. A brand embodies everything you or your company stands for, and the reputation your customers associate with that brand. Our brand optimization tip can cause your brand to be recognized at a glance locally, regionally, nationally or globally to reach your target audience.

The process of developing a brand goes beyond a logo, adapting to everything from the color scheme associated with your logo that speaks to your audience, associating as much as possible the five human senses of hearing, seeing, smelling, tasting, touching.

For example, the color of a certain shade of red may cause your mind to think of a coca-cola because of the branding of Coke. While the word Subway, though meant for a down-town underground train may cause your mind to recognize the branding of a sandwich shop. Everyone knows an apple is a fruit we eat, we also know that the Apple Macintosh is a great computer, of which was used to make this blog post. We rarely though realize that their brand didn’t start out so well with the company’s first brand being, well, an interesting concept, then going to the brand millions world-wide know and love.

Machintosh’s Brand 1971 – Present

These recognizable brands focus on a consistent, iconic relative association that tells a story and instantly connects your business with that brand. Through brand strategy, social networking interaction, message development, and public story creation that ties into or associates with your logo, products, goods and/or services as well as you’re marketing material creation. Internet Web Force brand optimization assists your company or organization with powerful tips that brings you recognized at a glance.

At Internet Web Force our clients know from personal experience that they have someone standing behind them, assisting them in promotion, distribution and optimization of their brand, fine tuning their message to bring great Return on Investment and peace of mind that they can run their business or association and know that the brand they have built is recognizable, available and ready to provide a return, leaving the business work in your hands, while the brand works for you.

If you need help establishing, building or optimizing your brand, contact our branding team at Internet Web Force today. We have worked with several local, regional and national brands and can optimize the exposure of your brand.
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