Planning an Effective Social Media Strategy is not rocket science, but it is more complex than simply tweeting on twitter, or posting on Facebook. Many times it will involve a group effort to be effective.
With that being said, the engagement of social media is something that every business owner needs to pay attention to. Failure to do so may be to your own determinate. Do people ‘discuss you’ online? Do you know what they are saying? Are you able to turn comments into meaningful online conversations? How much time can you or your social engagement team commit to your social media campaign
Here are a few pointers to keep in mind when determining your decision.
- First, remember the task is to have measurable goals. You must know what you want to achieve more than driving traffic and sales to your website and it’s offerings. Social media is about engagement, brand recognition, loyalty and customer service. The goal of any media campaign is to assure that your brand is listening, responsive and committed to your brand’s customers. Every image, engagement post and tweet need to convey your brand and customer loyalty.
- Pick diverse team members. Allow perspectives to flourish with the goal of brand loyalty and engagement. With all your content, both written, audible and visual (which means a graphic designer, or someone with a video camera should be involved) should point to the benefits of your brand, what you offer, and how you will meet your audience’s need.
- The tools you use will establish delivery of your brand’s message. Your tools must be able to gauge if your message is resonating with your social audience or not. Choose what is financially feasible and what will work best for your team, meeting and delivering the information you need.
- Target your audience. Find those networks that are frequented by your desired target and engage. Optimize, time and plan content for each network, and don’t rehash someone else’s content. The plan here is to engage. Where do they respond the most and why then recreate that engagement and follow through. It is also important to stay current, relevant and timely.
- Create effective engagement. Be a content creator and not a distributer of other’s content. Personal content will engage customers to connect with your brand. Avoid subject tangents that lead to endless off-topic rabbit holes.
- Be willing to measure and change course or readapt. Do not start or continue a campaign that does not engage, does not ask for your client’s business, does not ask for a response. I do not feel any subject is taboo, but you must know your audience. If you seek to offend your audience they may just shut you down. It is hard to engage someone with the door slammed in your face.
If you need help starting an effective, engaging campaign for your business or new venture, do not hesitate to contact Internet Web Force for your social media marketing needs. You can also call and talk to one of our social media engagement specialists at (317) 804-1761 and we would be glad to assist you.
Have any other social media point, engage with us by leaving a comment.